Marketing Coordinator, Paid Social & Content

An exciting opportunity has opened for a Marketing Coordinator to join the Paid Channels Team within the International Card Services (ICS) Acquisition Marketing Team, driving B2B and B2C Card acquisition growth. As part of a high-performing acquisition team, you will play a key role in delivering paid media and content initiatives that generate demand and drive new Card Member acquisition. Working across paid social, direct media, publisher content and other priority channels, you'll collaborate with agency partners, internal stakeholders and platform providers to bring campaigns to life and optimise performance. Responsibilities Reporting to the Assistant Manager, Direct Media & Content, you will: Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries, identifying risks and escalating strategic decisions where required Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated, aligned and delivering against broader acquisition objectives Support budget management processes, including media tracking, reconciliations and invoicing Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement, consideration and conversion across channels Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation Build strong relationships with publishers and platform partners, keeping up to date with emerging opportunities, products and capabilities Work closely with Analytics partners to support campaign measurement, attribution and performance reporting Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives Support the launch of new campaigns, products and offers by ensuring all media, tracking and measurement requirements are delivered accurately and on time Qualifications About You Bachelor's degree in Marketing, Business, Communications, Media or a related discipline Passion for marketing, media and understanding how paid channels contribute to business growth Excellent written and verbal communication skills, with strong attention to detail Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines simultaneously Ability to build effective working relationships across a diverse group of stakeholders, agencies and partners Curious, analytical and comfortable using data and insights to inform decision-making and optimisation opportunities Demonstrated ability to take ownership of workstreams and drive outcomes in a fast-paced environment Adaptable and resilient, with the ability to respond to changing business priorities Proactive, solutions-oriented mindset with a willingness to learn and continuously develop new skills Collaborative team player who enjoys working in a supportive, high-performing environment Experience across digital marketing, paid media, social media, content marketing or agency environments is advantageous but not essential At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.